QUARTER 2 2022 // P&C AFRICA
Published in P&C AFRICA
When Rihanna launched Fenty Beauty in 2017 with a vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style”. Originally available in 17 countries, Fenty Beauty has just been rolled out across the African continent, in South Africa, Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia and Zimbabwe.
RIHANNA WAS INSPIRED to create Fenty Beauty after trying to find products that worked across all skin types and tones.
With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of colour cosmetics for traditionally hard-to-match skin tones, creating formulas that work for all skin types and pinpointing universal shades.
Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin and amplified her unwavering mission to provide simple and effective beauty solutions for all. As a result, she ignited a beauty movement and a community that supports and uplifts each other.
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of beauty for all. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.
NEW PRODUCTS AND CULT FAVOURITES
Fenty Beauty and Fenty Skin will be available for purchase across Africa. This includes the cult-favourite complexion essentials like Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products such as Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color, and her must-have skincare starters including Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser.
Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, such as the Fenty Beauty Fenty Icon Refillable Lipstick – a luxurious semi-matte lipstick collection – and Sun Stalk’r Face + Eye Bronzer and Highlighter Palette – a do-it-all bronzer-inspired palette with two new highlighter shades – and Fenty Skin Pre-Show Glow Instant Re-texturising Treatment, which is a powerful exfoliating treatment loaded with 10% alpha hydroxy acids, rooibos, fruit enzymes and extracts to help smooth skin and leave it glowing and looking photo-ready in just one minute.
SIGNIFICANT PROGRESS IN ACCESSIBILITY
“Every launch is exciting we’re all about being reachable to everyone, everywhere. Launching across Africa in eight countries not only feels really significant to me on a personal level, but also is a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world,” says Rihanna.
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types and pinpointing universal shades.
Her vision above all is to inspire.
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different,” she adds.
SUSTAINABLE SOLUTIONS FOR SPARKLING FORMULATIONS
Over the last few years, Geotech launched several sustainable alternatives to traditional polyester based glitter particles. The introduction of coarse pearlescent pigments and cellulose-based glitter provides cosmetic chemists with solutions to create environmentally friendly sparkling formulations.
At in-cosmetics Global earlier this year, Geotech launched a 100 micron fine particle size to extend the Geonature glitter product line. The new range consists of nine colours based on a PET-free cellulose film. In terms of the effect, Geonature glitter is very similar to traditional glitter.
Thanks to their small particle size, Geonature glitter is suitable for eye products in pressed and loose powder formats. The Geonature product line is also available in a 200 micron particle size.
Thanks to its innovative SFT technology, Geotech can now offer coarse synthetic pearlescent pigments with a narrow particle size distribution, approaching a traditional glitter effect. The SFT process creates a glittering pigment with up to 98% of the particles <150 micron. This allows formulators to create safe eye products with environmentally friendly sparkling effects.
The new Geopearl SFT grade is also suitable for aerosol applications. Research shows that the particles do not block the nozzle of aerosol cans. The SFT grade is available in five products showing silver, gold and multicolour sparkling effects.
Quantum Colours is the Southern African agent and distributor of Geotech Special Effect Pigments.